Beautycore Band ‘Gold Frankincense & Myrrh’ Releases ‘Taking Over’ Music Video


Beauty-core trio GFM (Gold Frankincense & Myrrh) recently released a new video for the Joey Sturgis-produced single ‘Taking Over.’ The teenage sisters’ latest release premiered on the Alternative Press website and shares a message of standing up for oneself and for others.

GFM is made up of CJ English (guitar/vocals), Maggie English (bass, keyboards, vocals) and LuLu English (drums, vocals). Dale ‘Rage” Resteghini directed the project, which features the band in their pink cheerleader uniforms delivering an aggressive performance in front of a pure-white background. Performance footage is augmented with visual effects such as lightning and energy beams, all in the band’s signature pink color scheme.

“The girls crushed the video,” Resteghini says. “I love helping hot new bands breakthrough the noise. One listen to the single Taking Over, I knew I had to do this. These young girls have already shown they can handle the rigors of tour life and are destined for greatness!”
Resteghini adds that the project’s indie budget and logistics made it a challenge. 

“I often have to establish a strategy that lets me help put the band in the best position to win, and for this video, I felt a video with some dope VFX blended with some raw performance footage was the creative solution,” says the director. The video was in the girls’ hometown of Jacksonville using a Canon 80D, which Resteghini says was well suited for the gritty vibe the band wanted to project.  

Q Williams handled the edit and VFX using Adobe Premiere, After Effects and Autodesk Maya. The effects work involved building 3D models of different objects, including a TV set and a military tank with the band’s logo on the side. Physics-based animation was used for the scene in which the wall crumbles. Some of the lightning effects were generated in After Effects. 

GFM comes alive on any stage presented to them. Their favorite thing about playing is the response of the crowd. The way that everyone gets lost in the music mesmerizes them, and the power to control the actions of a room full of people excites them. Beyond the stage, the coolest thing to GFM about shows is the openness of the fans and the impact that their music is able to have on its listeners. They are overjoyed any time a fan explains their life-changing story, especially if they were encouraged by the girls’ music. GFM loves getting to know the fans beyond their social media tag.

GFM is for fans of A Day to Remember, Butcher Babies, and Flyleaf.

GFM created their own genre, why? Because they can: BEAUTYCORE

Well now you know a little more about GFM. Are they any good? I don’t know, you be the judge:

GFM has shared the stage with artists such as Motionless in White, Breaking Benjamin, Thousand Foot Krutch, Demon Hunter, A Day To Remember, Disturbed, Halestorm, Chelsea Grin, All That Remains, and Drowning Pool.

A few of their touring highlights include the Axes & Anchors Cruise 2016, Summer RockFest Tour 2017, Soul Fest 2017, Showdown Fest 2018, Summer RockFest Tour 2018, Rock Fest 2018 (Cadott, WI), Loud & Proud Fest 2018 and 2019 (Germany), Metal in the Mountains 2019, AudioFeed 2019, and Lifest 2019.

Their song ‘Graveyard of Identities’ was #6 on Billboard CHR Charts, their song “On The Inside” was #9 on the Billboard CHR Charts.

Welcome to the resistance; we have been waiting for you

Follow GFM on all social media sites

Weblinks: Website / Twitter / Facebook / Reverbnation / Instagram / iTunes Spotify

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