‘The Ongoing Concept’ Music Video Released For ‘Failures & Fakes’


the ongoing conceptThe Ongoing Concept recently released the music video for their song ‘Failures & Fakes’. The video is yet another example of what makes The Ongoing Concept so special: the raw energy and passion mixed with creative instrumentation is something to behold. The video can be seen below.

Decorated with piano and organ, the track’s driving rock guitars give way to heavy angular riffs, providing further proof of the band’s diverse sonic portfolio, previously demonstrated with the banjo-twang of the track ‘Cover Girl’ and the explosive ferocity of ‘Class of Twenty-Ten.’

“This song was our hardest song to write because much of the music was written by Dawson when I wasn’t around, and we didn’t see eye to eye on anything,” laughs vocalist and keyboardist Kyle Scholz, one of three brothers in The Ongoing Concept. “But that’s what’s made it, I think, a fantastic single because it’s been worked and reworked until we couldn’t be more happy with it.”

“As for the lyrics, a lot of people write songs about people they hate, but I didn’t want my lyrics to be condemning,” Kyle adds. “After I had written the lyrics and dwelled on them awhile, I realized just how much pride and judgement I had, and I feel I’m much more transparent because of it.”


Upcoming Shows:
Jan 25 Knitting Factory Concert House Spokane, WA
Feb 23 The Shredder Boise, ID
Feb 24 The Brickyard Salt Lake City, UT
Feb 26 The Nile Underground w/ Kingdom of Giants Mesa, AZ
Feb 27 Epic Bar and Nightclub w/ Kingdom of Giants El Paso, TX
Feb 28 The Creative Room w/ Kingdom of Giants Tulsa, OK
Mar 01 Fubar w/ Kingdom of Giants St Louis, MO
Mar 02 Q bar and Grill w/ Kingdom of Giants Darien, IL
Mar 03 Centerstage Bar and Grill w/ Kingdom of Giants Kokomo, IN
Mar 04 Paychecks Lounge w/ Kingdom of Giants Hamtramck, MI
Mar 05 Outpost Concert Club w/ Kingdom of Giants Kent, OH
Mar 06 The Champ w/ Kingdom of Giants Lemoyne, PA
Mar 07 The Loft w/ Kingdom of Giants Poughkeepsie, NY
Mar 08 The Morgan Brooklyn, NY
Mar 09 Parish Hal w/ Kingdom of Giants Shrewsbury, NJ
Mar 10 Bonnie Kate Theatre Elizabethton, TN
Mar 11 Cloud Springs Deli w/ Kingdom of Giants Ringgold, GA
Mar 12 Swayzes w/Kingdom of Giants Marietta, GA
Mar 13 Backbooth w/ Kingdom of Giants Orlando, FL
Mar 14 The Talent Farm w/ Kingdom of Giants Pembroke Pines, FL
Mar 15 Sweet Melissa’s w/ Kingdom of Giants Savannah, GA
Mar 16 The Tavern w/ Kingdom of Giants Hattiesburg, MS
Mar 17 The Owl Farm w/ Kingdom of Giants Nashville, TN

Band members:
Dawson Scholz- Guitar, Vocals
Kyle Scholz- Vocals, Keyboards
Parker Scholz- Drums
TJ Nichols- Bass

Weblinks: Facebook / Twitter / Myspace

Video below ‘Failures & Fakes’

Related Articles:
‘The Ongoing Concept’ Sign With ‘Solid State Records’, Music Video Released For ‘Cover Girl’ [June 2013]
‘The Ongoing Concept’ To Release ‘Saloon’ August 20th, Video: Behind the Scenes of ‘Cover Girl’ [July 2013]
‘The Ongoing Concept’ Release Lyric Video For ‘Failures & Fakes’ [Aug. 2013]


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