‘This Goes Out To You’, the new video from Grammy-nominated hard rockers P.O.D., can be seen below. The track is taken from P.O.D.‘s ninth studio album, “The Awakening”, which will be released on August 21 via T-Boy/UMC. The evocative album, produced by the band’s longtime collaborator and friendHoward Benson (My Chemical Romance, Kelly Clarkson), features 10 tracks and special guests Maria Brink from In This Moment and Lou Koller from Sick Of It All.

Directed by San Diego-based filmmaker Gavin Filipiak, the video for ‘This Goes Out To You’ was shot on location and is a tribute to P.O.D.‘s hometown community and San Diego culture featuring “Cholo Goth” duo Prayers, Roller Derby darlings San Diego Derby Dolls, dancers Hob.e, Prime Tyme Ron Myles and Jason Sensation, as well as vintage cars from various local clubs organized by Tribal Streetwear.

Long known for carrying the hard rock torch with a positive message, P.O.D. are looking forward to sharing “The Awakening” with fans around the world. The album travels on a journey based on the good and bad choices of a central character, exploring the consequences of his decisions.

“‘The Awakening’ is meant to be listened to in its entirety,” says P.O.D. singer and lyricist Sonny Sandoval. “Every song ultimately explores a character dealing with life, making mistakes, fighting, trying. But we also live in a singles-type world, and it works on that level, too.”

Sonically, each track benefitted from the band’s years of studio and stage experience. “I used to want to put as many tracks of guitar on the record as I could, because I thought that’s what you did,” says guitarist Marcos Curiel. “But as I’ve gotten older, I’ve realized that the more space you’re letting in with all the instruments, everything breathes and has an energy and a vibe.”

“‘The Awakening’ is definitely an evolution from where we’ve come from,” says bassist Traa Daniels. “It’s this amazing piece of art that we’ve been able to put together as four guys who are like brothers; this is really special.”

“I feel this is like a pivotal moment for P.O.D.,” says drummer Wuv Bernardo. “It’s more than just, ‘Man, we just went in the studio and did a record…’ The urgency of our band, as far as how serious we are putting this kind of material in there and the way that we did it, blows my mind. I am proud of these guys, of us.”

P.O.D. is Sonny Sandoval (vocals), Marcos Curiel (guitar), Traa Daniels (bass) and Wuv Bernardo (drums).

Video below: ‘This Goes Out To You’