‘Becoming The Archetype’s’ ‘The Time Bender’ Music Video Premiere


Check out Becoming The Archetype‘s The Time Bender music video premiere, the video can be seen below.

“The video is consistent with the look and feel of the photos for this album,” explains guitarist Seth Hecox. ”Both are dark, grimy, inner-city. I was really drawn to the atmosphere created in ‘Sin City,’ and that vibe worked perfectly with the sound that was captured on I AM.”

“Our good friend David Prindle directed the video,” adds Hecox. “He completely understood the vision I had for it and, luckily, he is a true artist and came through with lots of great details that I’d never dreamed of. He made it a truly graphic novel style video. People will love the video because it’s fun, it’s funny and you can tell we care about making unique, quality art. We hope everyone catches on to all the subtleties of names and character traits!”

Armed with what Metal Hammer called “massive songs, massive ideas and a massive array of instruments,” the Atlanta, Georgia outfit has forged a cottage industry out of defying musical expectations, pushing heavy music to its breaking point with horns, Middle Eastern sitar, choirs of sopranos and bone-crushingly heavy riffage. Suffice it to say — with four full-length albums under their belt, the now-veteran act has truly mastered the art of throwing curveballs.

The band’s fifth full-length effort, I Am is baffling first and foremost because it’s not meant to be baffling. As guitarist, mastermind and band nucleus Seth Hecox explains, the album is less about reinventing heavy music than it is reinventing Becoming The Archetype. That’s not to say listeners won’t find the band doing its usual mind-warping and genre-bending, but the point of this album wasn’t to transcend the artform of metal music, it was to master it.

I Am is 100% headbanging riffs,” Hecox says. “Gone are the sitars and horns of ‘Celestial Completion’. Instead, we’ve crafted an album full of the heaviest and most technical songs we’ve ever written.”

The Time Bender is a microcosm of the new album because it displays elements of what Becoming The Archetype has done in the past as well as elements of what the Becoming The Archetype sound is becoming,” says Hecox. “In that sense, it’s a perfect bridge between people’s past enjoyment of Becoming The Archetype‘s catalog and people’s excitement over the new material. We’ve been playing the song live this whole summer so lots of ears have already heard a simplified version of this song and feedback has been spectacular. It’s encouraging to know that so many people stand behind what we do and willingly follow us in each step of our musical evolution.”

Recorded with producer Shane Frisby [Bury Your Dead, The Ghost Inside], I Am, as the title suggests, is also a statement of an album that puts a new stamp on who Becoming The Archetype is and what it stands for following an inter-band shakeup — one that cleared the path for Hecox to assemble a true dream team of musicians around him.

Track listing:

01. The Ocean Walker
02. The Time Bender
03. The Eyes Of The Storm
04. The Sky Bearer
05. The Machine Killer
06. The War Ender
07. The Weapon Breaker
08. The Planet Maker
09. The Sun Eater
10. I AM

Current Line Up:
Chris McCane – Vocals
Seth Hecox – Guitar, Keyboard, Clean Vocals
Daniel Gailey – Guitar, Vocals
Codey Watkins – Bass
Chris Heaton – Drums

2005:  Terminate Damnation
2007:  The Physics of Fire
2008:  Dichotomy
2011:  Celestial Completion
2012: Celestial Progression EP [April]
2012: I Am [September]

Weblinks: Website / Facebook / Twitter 

Related articles:

Get Your ‘Becoming The Archetype’ ‘Beardskull’ Guitar Now [Reserve One Now] [Sept. 2011]
‘Becoming The Archetype’ To Release Christmas Single Next Month [Nov. 2011]
‘Becoming The Archetype’ – ‘Oh Holy Night’ Available Now [Dec. 2011]
‘Becoming The Archetype’ To Release ‘Remix EP [Jan. 2012]
‘Becoming The Archetype’ To Release ‘Celestial Progression’ Digital-Only Remix EP [March 2012]
‘Count Seth’ Speaks About The Upcoming ‘Becoming The Archetype’ Remix Album ‘Celestial Progression’ [March 2012]
‘Becoming The Archetype’s’ New Album ‘I Am’ Out September 18th. [Aug. 2012]
‘Count Seth Hecox’ Speaks About The New ‘BTA’ Songs & Album [Aug. 2012]
‘Becoming The Archetype’s’ ‘The Eyes Of The Storm’ Lyric Video Available [Aug. 2012]
New ‘Becoming The Archetype’ Song ‘The Planet Maker’ & Album Trailer Available [Sept. 2012]

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