‘The Ongoing Concept’ Release Lyric Video For ‘Failures & Fakes’

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the ongoing conceptWith the release of their debut full-length, “Saloon”, only two weeks away, adventurous rockers The Ongoing Concept are unveiling a third song from the buzzy album in the form of a lyric video for “Failures & Fakes.”

Decorated with piano and organ, the track’s driving rock guitars give way to heavy angular riffs, providing further proof of the band’s diverse sonic portfolio, previously demonstrated with the banjo-twang of the track “Cover Girl” and the explosive ferocity of “Class of Twenty-Ten.”

“This song was our hardest song to write because much of the music was written by Dawson when I wasn’t around, and we didn’t see eye to eye on anything,” laughs vocalist and keyboardist Kyle Scholz, one of three brothers in The Ongoing Concept. “But that’s what’s made it, I think, a fantastic single because it’s been worked and reworked until we couldn’t be more happy with it.”

“As for the lyrics, a lot of people write songs about people they hate, but I didn’t want my lyrics to be condemning,” Kyle adds. “After I had written the lyrics and dwelled on them awhile, I realized just how much pride and judgement I had, and I feel I’m much more transparent because of it.”

Saloon

Tracklist:
Let’s Deal The Cards Again
Saloon
You Are The One
Cover Girl
Little Situation
Sunday’s Revival
Sidelines
Failures & Fakes
Like Autumn
Class Of Twenty-Ten
Goodbye, So Long My Love

Upcoming Shows:
Sep 07 Backstage Bar & Billiards, Las Vegas, NV
Sep 08 Chain Reaction, Anaheim, CA
Sep 10 Underground, Mesa, AZ

Band members:
Dawson Scholz- Guitar, Vocals
Kyle Scholz- Vocals, Keyboards
Parker Scholz- Drums
TJ Nichols- Bass

Weblinks: Facebook / Twitter / Myspace

Video below ‘Failures & Fakes’

Related Articles:
‘The Ongoing Concept’ Sign With ‘Solid State Records’, Music Video Released For ‘Cover Girl’ [June 2013]
‘The Ongoing Concept’ To Release ‘Saloon’ August 20th, Video: Behind the Scenes of ‘Cover Girl’ [July 2013]

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