Read the following message of Red Cord Records label owner Joey Matthews:
To everyone who has been wandering what RCR has been up to and or why we have been none existent for the past couple months I am going to give some clarity. As many of you already know the music industry is just not the same as it was ten years ago and yes we know you have heard that over and over whether it be from a band breaking up or a company shutting its doors. Sales are down, Marketing cost more now, money, money, money…… Everything cost something and even with the new social media trend in the past decade it still takes money to break a new artist. This is where my next point comes in. We started this label right after the economy crashed and built it on the idea of giving the everyday up and coming artist who normally wouldn’t get a chance an offer to partner with them and expand their market exposure through development and working hard as a team and becoming a family. It quickly became bigger than expected and expenses quickly became overwhelmingly larger than expected. We were blessed to find a business model that worked for a time until we realized it needed to change due to the company going deeper in retail and marketing on a larger scale. No longer was it 100% possible to maintain a smaller family label with the staff growing, new building, new label studio/producers, and all the amazing people involved pushing each album to distribution, publicity, and building marketing campaigns. With all those expenses we needed to break an artist soon and real soon.