This could easily have been a scathingly sarcastic documentary that ridiculed the American Christian hardcore scene. The filmmaker was devout atheist Justin Ludwig, who was well known in Regina (southern Canada) for putting on punk and hardcore shows and being the singer for Kleins96. After rebelling against his strict catholic upbringing, Justin Ludwig was incensed by the infiltration of Christians into the hardcore scene. He vented his fury by writing the song, “F*** Christian Hardcore… This Is Hell.”
The film was delayed by the economic crash of 2008 and allowed Ludwig to do more research and re-approach the project on a more informed basis in 2011. He chose to follow Texan newcomers, Messengers, and the well-known missionaries, Sleeping Giant. Ludwig stated “For the most part the scene is very positive and full of lots of bands that are reinforcing messages, and so you can sort of understand why, if you’re an impressionable young person, how easily you could get swept up in a movement like that because it’s really intense and really positive and inclusive”.