Oct 252012
 

Want to win a CD, t-shirt, pocket protector from Becoming The Archetype and Solid State Records?  Hails ad Horns can make that happen. Fill out the form here and they will randomly pick a winner on Tuesday November 6th.

Becoming The Archetype fifth album I Am was released last month, September 18th. via Solid State Records. The album is available in stores and online now! Get it at your local Best Buy, BestBuy.com or record store. You can also download the album online at iTunes or Amazon MP3. Click here to read our review. Continue reading »

Becoming The Archetype – I AM

 Posted by on October 19, 2012 at 12:52  No Responses »
Oct 192012
 

One of the biggest challenges that could face a band is when the line up has several changes over the course of its existence (The last remaining original, founding members of the band, bassist, lead vocalist Jason Wisdom & drummer Brent Duckett left the band late 2011). Effectively having the potential to alter the DNA the band is synonymous for, or has become popularized through.

The result could either impact negatively, or be a refreshingly leap that is both effective and inspiring, charting a new course that could take them to the next level. The result is that their sixth release, “I am” is an album that I find effectively balances precariously between the two. The Current line up stands currently as, Seth Hecox – rhythm guitar, keyboards, clean vocals, Daniel Gailey – lead guitar, backing vocals, Chris McCane – lead vocals, Codey Watkins – bass and Chris Heaton – drums, percussion. Continue reading »

Sep 202012
 

Becoming The Archetype have posted a lyric video for their song The Weapon Breaker now on Youtube. The video can also be seen below.

Their new album I Am was released earlier this week, September 18th. via Solid State Records. The album is available in stores and online now! Get it at your local Best Buy, BestBuy.com or record store. You can also download the album online at iTunes or Amazon MP3. Continue reading »

Sep 142012
 

Check out Becoming The Archetype‘s The Time Bender music video premiere, the video can be seen below.

“The video is consistent with the look and feel of the photos for this album,” explains guitarist Seth Hecox. ”Both are dark, grimy, inner-city. I was really drawn to the atmosphere created in ‘Sin City,’ and that vibe worked perfectly with the sound that was captured on I AM.”

“Our good friend David Prindle directed the video,” adds Hecox. “He completely understood the vision I had for it and, luckily, he is a true artist and came through with lots of great details that I’d never dreamed of. He made it a truly graphic novel style video. People will love the video because it’s fun, it’s funny and you can tell we care about making unique, quality art. We hope everyone catches on to all the subtleties of names and character traits!” Continue reading »

Sep 072012
 

Another new Becoming The Archetype song is posted online. The song The Planet Maker can be streamed below. The song is off their upcoming album I Am which is available in stores and online September 18th! Pre-order options are currently available at the Solid State Store. There you can get the album by itself or bundled with a BTA T-shirt and pocket protector.

Armed with what Metal Hammer called “massive songs, massive ideas and a massive array of instruments,” the Atlanta, Georgia outfit has forged a cottage industry out of defying musical expectations, pushing heavy music to its breaking point with horns, Middle Eastern sitar, choirs of sopranos and bone-crushingly heavy riffage. Suffice it to say — with four full-length albums under their belt, the now-veteran act has truly mastered the art of throwing curveballs. Continue reading »