Commented I The Breather drummer Morgan Wright: “Our objective with this clip was to create a dark and edgy video. It’s very different from our last video. That was more of a straight-up performance-based video capturing the band in a live element. This video allowed us to use props, add in some acting and have a legit concept. When it came to acting, Shawn [Spann, vocals] stepped it up and took on the task of the protagonist.