Demon Hunter has released the official music video for the song “The Negative”. The track is taken from the band’s new album “War”, which was made available alongside a companion LP, “Peace”, on March 1.
“The video for ‘The Negative’ was directed and edited by Oleg Masnyy,” explains singer Ryan Clark. “Oleg and I shot a variety of vignettes — including myself singing the song — as well as a number of moving objects to create texture and diversity. We paired our shots with found footage, and edited the entire thing in a highly-crushed monochromatic style, utilizing only stark black, white, and red. Our goal was to create something that felt gritty and punk — like the song itself — influenced by ’90s DIY show posters and silkscreen shirt graphics. The images, scenes, and objects themselves tie into the theme of the song, which is — to put it simply — the consistency of humankind’s failure.”
As previously reported, Demon Hunter will perform more than 20 songs each night at a series of special shows this summer.