I must admit that when I think of Swedish metal, I’m thinking of bands like Miseration, Opeth, and other ultra-heavy bands in those genres and unfortunately when I think of power metal from Sweden, My first thought is the band Europe. Big hair, soaring choruses, very radio-friendly and completely inoffensive metal, which seems like a contradiction in terms and that is the image I have. Thankfully, on their sixth album ReinXeed have delivered a great example of symphonic power metal and have gone a long ways toward erasing any association in my mind of Swedish bands and the band Europe.
ReinXeed found its start in the town of Vendeln in northern Sweden when Tommy ReinXeed Johansson and two friends started rehearsing under the name ReinXeed. This incarnation of the band was shortlived and Tommy was on his own for a bit, still writing music, epic symphonic power metal. In 2007, Christian Liljegren (ex-Narnia) and owner of Liljegren Records received a demo from ReinXeed and quickly added them to his label. Since being signed, ReinXeed have released five albums prior to A New World and these have met with critical acclaim in many different reviews and the band enjoys a good bit of popularity in Japan as well as in Europe. Somewhat interestingly, the band was part of the project Swedish Hitz Goes Metal in which they covered songs by ABBA, Ace of Base, and Roxette. This culminated in a tv appearance on Swedish tv in front of a live audience of 30,000 people and watched by over 2 milliion.